Ask any marketer, how tough is it to break the clutter today? Any marketer would it difficult to choose among plenty of media vehicles and ad spaces. It's never easy to choose right channel and right vehicle for your brand. But, how many times we think about quality of message? How many times we think about 'idea' behind it?
I saw a brilliant campaign in today's Times of India. Volkswagen, a German automobile manufacturer has come up with this innovative campaign in today's (21st September, 2010) . A full page advertisement on last page of TOI in any other case would never break clutter. However, Volkswagen did this with superb innovation built within advertisement.
Can you think of Audio enabled print advertisement? Can you think of a print ad that sings? Well, here it is. This full page TOI advertisement speaks!! Yes, they have attached an IR enabled light weight speaker on this advertisement and as soon as you open your paper, this light sensitive speaker starts speaking! A wonderful brand message with print ad, that would surely catch your attention! I am amazed!! Here are some pics...
As they call it 'Power of Idea', I think this is power of Idea. My friends have been tweeting and posting updates on facebook about the campaign. I am sure, people are discussing it at their workplaces and among their friends. This proves, good Idea goes beyond media vehicles and ad spaces. Such innovation can become talks of town within hours!
[Photo Courtesy: Varun Attrey]
Update 1: Just realized this campaign is also on Hindu
I saw a brilliant campaign in today's Times of India. Volkswagen, a German automobile manufacturer has come up with this innovative campaign in today's (21st September, 2010) . A full page advertisement on last page of TOI in any other case would never break clutter. However, Volkswagen did this with superb innovation built within advertisement.
Can you think of Audio enabled print advertisement? Can you think of a print ad that sings? Well, here it is. This full page TOI advertisement speaks!! Yes, they have attached an IR enabled light weight speaker on this advertisement and as soon as you open your paper, this light sensitive speaker starts speaking! A wonderful brand message with print ad, that would surely catch your attention! I am amazed!! Here are some pics...
As they call it 'Power of Idea', I think this is power of Idea. My friends have been tweeting and posting updates on facebook about the campaign. I am sure, people are discussing it at their workplaces and among their friends. This proves, good Idea goes beyond media vehicles and ad spaces. Such innovation can become talks of town within hours! [Photo Courtesy: Varun Attrey]
Update 1: Just realized this campaign is also on Hindu
