Microsoft launches AdNetwork in India

Microsoft launched its online ad network, DrivePM in India. DrivePM has already tied up with 25 indian websites and running 28 campaigns.

It is interesting to see many global giants entering online advertising market in India as the market is maturing. Online ads occupy very less share of advertising spend pie in India. Typical ratio is around 3-5.5 % compare to 10-20 % in matured countries.

http://www.alootechie.com/content/microsoft-launches-its-online-ad-network-drivepm-india

Apple Vs Microsoft: New lessons of Branding

It's not just about hardware. Apple is leveraging on Mac OS to compete with rival Microsoft. Few lessons on marketing and branding can also be learned by going through this case. Negative branding is used to take advantage and create superior brand for Apple. It is also important to learn how these kind of campaigns can be tackled up. Just check out what Microsoft did!! Taking advantage of negative brand image created by Apple. I don't know how much it helped Microsoft to leverage brand, but strategy is quite impressive. Surely, in near future this war would be one to watch out for. Go through this article to find out more.

Article: Merketing and Branding lesson: Negative advertising being used by Apple.


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