Apple Vs Microsoft: New lessons of Branding

It's not just about hardware. Apple is leveraging on Mac OS to compete with rival Microsoft. Few lessons on marketing and branding can also be learned by going through this case. Negative branding is used to take advantage and create superior brand for Apple. It is also important to learn how these kind of campaigns can be tackled up. Just check out what Microsoft did!! Taking advantage of negative brand image created by Apple. I don't know how much it helped Microsoft to leverage brand, but strategy is quite impressive. Surely, in near future this war would be one to watch out for. Go through this article to find out more.

Article: Merketing and Branding lesson: Negative advertising being used by Apple.


Here are some pics:

Blogged with the Flock Browser