Google reaches new heights... challenge for competitors

Search engine market share data for the month of November shows Google on top as usual. Important thing is that, Google has reached new heights and garnered highest market share till today! With more then 63% search queries on internet, Google is dominating US market. Check this out for more info: Google Reaches new Heights

Well, the dominance of Google is quite obvious and I don't see anything extra ordinary in this news. Also, this will not make any change in the way SEO specialists and Marketers optimize their page. Yes, they will continue optimize their page for Google as usual.

The point I want to make out is: what would be impacts of Google's dominance over the Internet search engine market? Will this make any impact on the way other search engines work? How would Microsoft and Yahoo develop their strategy to challenge the competitor? 63% market share is not a joke. Also as economics suggests, gaining majority market share will result in monopoly. Guys, if this trend continues, days are not far when Google will enjoy monopoly in the market and.... and.... I don't know what Google can do if it monopolizes market. Do we have any other option?? Is there better way to optimize information on the web and make it available in user friendly manner??

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