Online News, political sites and blogs: Where are we heading to?

Last year, we have seen lots of websites offering news in various forms. Blogs, Political websites, News portals and Print media's online ventures are few of them. Of course, news has become commodity when it is to be consumed over internet. Majority news websites offer news and also provide access to add comments on news items. Bloggers put forward their point of view in very subtle way that you cant differentiate whether it is news or something which blogger says. Apart from this, forums are where people discuss ideas and create something out of it which creates mass movement.

As a News marketer on Internet media, I would say that Online media lacks authenticity and integrity. Small websites and private bloggers provide information which is either copied  from somewhere or it is not conveyed by authenticated source. In case of news paper's websites, yes, they are trying to communicate authenticated information. However, I would say that people don't find it easily accessible and it caters to very small geogrophic area. Also, it lacks some sort of interactivity, which an internet user always expects. In case of small websites and local news portals, there is lack of traffic which get them larger ad revenues... So, what would be probable system of distributing authenticated, user friendly and customized news over internet??

Given such a scenario, it is challenge for marketer to make his / her news website preffered choice for people. Can you suggest anything?

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