Mobile: Potential tool for marketing during recession

As I expected, ray of hope is there! I am talking about an industry which is performing well in these hard times. Can you guess, what I am talking about?? Yes, Telecommunication. Telecom industry is the only industry performing well and expected to register progressive graph during recession. Rapid development on technology front and increasing demand of mobility are drivers of growth for this industry. And yes, in 2009-10 due to launch of 3G and WiMax services experts are optimistic about growth of telecommunication sector in India.

India's mobile-phone demand is expected to rise
to 136 million units in 2009, up 23.9 percent from 110 million in 2008,
compared to 16.8 percent growth in 2008.

Cellular subscribers in the nation will grow to
319.9 million by the end of 2008, up 36.9 percent from 233.6 million at
the conclusion of 2007.

See this article for more details.

Surely, Telecom operators and service providers are passionately looking forward to ride on wave of 3G and WiMax. And of course, as it happens in any case, various para industries will also grow due to increasing demand. Marketers and Brand managers should also look forward to use these media tools as vehicle for Marketing and Branding of their products. Challenge for marketers here is to design campaigns focussing on Mobile as core media. Also, mobile offers dual advantage to marketers. It has personal nature of Print Media and Intrusive nature of Television media. So, if used strategically, this media can do wonders for your brands.

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