Game’s On For SuperBowl Ad
Blumo, a mobile marketing agency that serves leading consumer brands and advertising agencies, is offering a free mobile marketing campaign to advertisers in the 2009 Super Bowl.
All advertisers airing a national commercial during the game are eligible and will receive free campaign development and execution services, only being responsible for messaging costs.
“In our current economic climate, marketing accountability is of utmost importance and there is no better way to quantify marketing activities in real-time than by a mobile interaction,” said Sean Bartlett, Vice President of Sales and Marketing at Blumo.
Self serving elements side, adding a mobile marketing element to Super Bowl ads is a great opportunity for this firm as well as the winning company to “connect with consumers from all demographics” and to take a broadcast message and make it truly engaging.”
The Blumo team will select one recipient of the free mobile marketing campaign based on eligible inquiries and will lead the advertiser and their agency through the complete development and execution of the campaign. The advertiser will be able to choose from mobile marketing services including; auto response, digital collateral, mobile coupons, ringtones, wallpapers, trivia, voting, text to win, store locators, or any custom mobile deliverable.
Advertisers and agencies can submit their inquiry to superbowl@blumo.com.
Submissions must be received by January 7, 2009 and all eligible entries will receive a response with 24 hours.
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