Microsoft launched its online ad network, DrivePM in India. DrivePM has already tied up with 25 indian websites and running 28 campaigns.
It is interesting to see many global giants entering online advertising market in India as the market is maturing. Online ads occupy very less share of advertising spend pie in India. Typical ratio is around 3-5.5 % compare to 10-20 % in matured countries.
http://www.alootechie.com/content/microsoft-launches-its-online-ad-network-drivepm-india
No comments:
Post a Comment