UTV's new media ventures have registered profits for Q309. Titled as UTV New Media business, UTV has Softwares, interactive products under this umbrella. Company also has Gaming as another segment. Compare to loss during last year, this year has proved to be successful for UTV. UTV gaming showed EBITDA of 12.23 million while New media segment showed EBITDA of 1.405 million during the quarter. However, consolidated figures for last 9 months for these verticals shows loss. New media business accounted for 4% of company's profits. Source: Medianama
It is interesting to see companies registering earning revenues and sustaining businesses during tough times by appropriate media strategies and using new media as driving vehicles for new age business. I believe that proper mix of conventional media and new media products will help corporate to sustain during recession and get an edge over competition.
It is interesting to see companies registering earning revenues and sustaining businesses during tough times by appropriate media strategies and using new media as driving vehicles for new age business. I believe that proper mix of conventional media and new media products will help corporate to sustain during recession and get an edge over competition.
No comments:
Post a Comment