Here is a good article on Potential of mobile media as marketing vehicle on Bnet. Consumption of mobile as media vehicle is increasing and it is giving thrust to several para mobile industries. I am talking about industries such as Gaming, VAS, Mobile applications developments and WAP.
Figures are showing that mobile has penetrated up to last mile. In India, however last mile penetration is still distant dream and it will take 3-5 years to achieve this milestone. People's consumption habits of mobile is changing and it is becoming source of entertainment, information and communication needs; suggests this article.
As a marketer, I would say that Mobile is NOT JUST another media tool. Mobile's nature as media vehicle possesses few distinct features. It has Personal nature - same as a news paper as. Also, It is Persuasive nature because of its multimedia functions. Targeting on mobile is highly effective because of emerging technologies. It is these capabilities which gives mobile a distinct identity.
These are motivational factors for marketers and content providers to go Mobile. 'Rework your strategy to suit mobile and achieve good RoI by being present on mobile'. This is mantra for next gen marketing!!
Figures are showing that mobile has penetrated up to last mile. In India, however last mile penetration is still distant dream and it will take 3-5 years to achieve this milestone. People's consumption habits of mobile is changing and it is becoming source of entertainment, information and communication needs; suggests this article.
These are motivational factors for marketers and content providers to go Mobile. 'Rework your strategy to suit mobile and achieve good RoI by being present on mobile'. This is mantra for next gen marketing!!
No comments:
Post a Comment